ZOOM ZOOM! ~ Jaguar for Men

Word association, Jaguar, what do I think of when I hear that word?  The first thing that comes to my mind is not elegance, speed, sleek design, or tradition.  What comes to mind for me are years of mispronouncing the word!  Not until I was in college did I discover that it is not pronounced Jag-Wire. It was pointed out to me by my good college buddy Kent, “The word is Jag-You-Are.” So there you are…or at least here I am, all these years later I still have to remind myself how to say the word.  Oh the humiliation.


Second association: a weird little night club I visited in Guadalajara in 1971.  El Jaguar pronounced by the way, L Ha-war. It was bright red circular arena that you descended into on narrow stairs. Hot orange and red lights heated the dance floor in the center. It was like dancing in a chili bowl inside an oven. For some reason I ended up there one night, a little tipsy and dancing alone in that flame hot arena. Oh the humiliation.

Third association: the H R Owen car dealership on Old Brompton Road in London.  Every morning for two weeks while I had my breakfast, I studied it from my holiday flat on Wetherby Place at the other end of Rosary Gardens. Oh how nice, I thought each morning, how nice to have a cozy Jag-wire…Jaguar dealership at the end of the street. Not until the last day of my visit to London when I walked to the end of that block did I discover it was not a Jaguar dealership at all, but a Ferrari showroom.  I really should put my glasses on right when I get up in the morning. Oh the humiliation!


Finally I think of my brother’s racing green 1990 Jag xj6 which my niece drives on occasion to school. She hates that car. It seems some teenagers don’t like to get too much attention.  When my niece drives that beautiful car the kids at school notice….BIG TIME. All together now, oh the humiliation!

So with all this baggage behind me I eyed my new acquisition of Jaguar for Men. The beautiful racing green bottle is of a deco design in a reminiscent shape of an old radiator topped by a silver cap.  I turned the key on this baby and it stared up right away with out a sputter. No humiliation here! On first spritz you are met with fresh citrus notes of orange, mandarin, grapefruit, and bergamot. These fade very fast to the lavender, green notes, cassia, basil, anise, and thyme which in turn linger only for about ten minutes.   Then the motor of this scent begins to hum as you speed along the green country roads of the imagination. Up come the middle notes of cyclamen, nutmeg, carnation, gardenia, cinnamon, jasmine, caraway, sage, rose, geranium and fir. Coming at you so fast like a spring wind in the face with the top down at 65 mile per hour.  At cruising speed you enter the deep and solid dry down.  With traces of the trip trailing behind you the wonderful tobacco and leather are now the majors of the landscape of this scent. They find support in Moss, sandalwood, cedar, amber and musk that just bring a balmy glow to the fragrance. Confident, strong, and entirely masculine and mature this is the best part of the whole Jaguar or Men experience.


This Jaguar lasts a long time on my skin. The silage is very good. And the best part of this wonderful fragrance is that is won’t cost you very much. The investment I made on this Jag was a mere eighteen dollars. A great sent doesn’t have to be expensive. Go ahead. Take this Jag for a spin, you know you want to. Just one little warning though, you will get noticed and unless you are my niece, that is a good thing.



  1. It’s impossible not to love a Jag!

    Cool blog by the way I’ll follow you, if you have a minute check mine you may like it and decide to follow me back. I’d love to hear from you.

    Consultant Style Advisor

    • Ciao Gian!
      Yes one must give in to the glamour of a Jag. Thank you for following my blog. I am doing likewise with your wonderful blog. Quite impressive I must say.

      • Thank you! You’re very kind!!

        Browse it and you’ll find a nice Jag here and there

  2. My Mum fell in love with my Dad for his Jag way back when. I’ve only tried one of their frags that our homestay boy wears but it smells like Fiery Sugar Water and scared me away. But if you think some of the line is good I’ll go look,
    Portia x

  3. Darling Jag-You-Are, thank you for another peek into your world. Love it!

  4. Wonderful post, Lanier! Jag-You-Are—I’ve always had fun with this word—when you say it you really must draw the word out to get the full effect 🙂

    • Yes one can have fun with the word. Now though when ever I say Jaguar Lane Pryce from “Mad Men” comes to mind.

  5. So I’ve been pronouncing it wrong all this time, and it’s been years since I’ve been in college? You learn something new every day. Although it’s always fun just to refer to the car as a “Jag”, as if to imply you’re old friends and share nicknames.

  6. Great article! I’ve always wanted a Jag since I was a young boy! Hopefully it’s still in the cards…. fingers crossed!!!

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